[100% OFF] Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices, Technological Considerations and Practices Books
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Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Additional Information:
| Title | : Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices, Technological Considerations and Practices |
| Author | : Tripathi, Purnendu |
| Item ID | : ntKeBQAAQBAJ |
| Publisher | : IGI Global |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 388 |
| Category | : Business & Economics |
| Published Date | : 2013-05-31 |
| Language | : en |
| Isbn 10 | : 1466640154 |
| Isbn 13 | : 9781466640153 |
| Sale Info | : FOR_SALE |
| Price | : 163.78 EUR |
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