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[100% OFF] Principles of Marketing Books

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[Paid Ebooks] Price: 53.74 EUR (Free). Download Principles of Marketing.

The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.

Additional Information:

Title: Principles of Marketing
Author: Gary Armstrong,Stewart Adam,Sara Denize,Philip Kotler
Item ID: UKyaBQAAQBAJ
Publisher: Pearson Australia
Type: BOOK
Format File: PDF & EPUB
Android/iOS: Install “Google Play Books”
Page Count: 601
Category: Business & Economics
Published Date: 2014-10-01
Language: en
Isbn 10: 1486002536
Isbn 13: 9781486002535
Sale Info: FOR_SALE
Price: 53.74 EUR


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